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About me
Associate Director of Online Enrollment Marketing & Communications, Miami University
Founder, UCM AI Steering Committee
Nikki Ferrell is a communications leader and AI strategist who helps marketing teams embrace emerging technologies with clarity and integrity. As Associate Director of Online Enrollment Marketing & Communications at Miami University, she launched the UCM AI Steering Committee in 2023 to address the rapid, messy adoption of generative AI in higher ed marketing. Her team developed a practical, policy-backed framework for responsible AI use — balancing innovation with ethics, creativity with guardrails. Nikki also brings an academic perspective as a graduate student in composition and rhetoric, where she researches transparency, authorship, and trust in human-AI collaboration.
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