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About me
Ellen Craven: Brand Strategy, Design and Innovation Leader. I believe brands aren’t accidental, they’re engineered. I’ve spent 30 years in strategy, insights, design, and innovation, helping brands like Intel, P&G, Lockhead Martin, Kraft Foods, Illinois Health Alliance, Philips breakthrough instead of blending in.
I combine human and AI insights and creativity to sharpen positioning, uncover trends, and craft strategies that drive breakthrough brand experiences. I believe that strategy makes brands smart. Design makes them unforgettable. One without the other? It’s like peanut butter without jelly, a dog without zoomies, or a joke with no punchline. And that is just sad.
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