AI agents are unlocking a new era of product innovation—accelerating R&D, amplifying creativity, and dramatically shortening the time from idea to execution. In this featured talk, Katie Trauth Taylor shares how intelligent agents are being used to reimagine the product development lifecycle, from market discovery and concept design to testing, storytelling, and launch.
With real use cases and a practical lens, this session will show how organizations are using AI agents not just to build faster, but to innovate smarter—with greater alignment to user needs, market shifts, and cross-functional collaboration.
